About

In 2017, NUEL was born out of a simple idea: to turn passion into purpose. What started with a young chemistry student at the University of Lagos exploring shoemaking quickly evolved into a mission to transform Nigeria’s leather industry.

At NUEL, we believe in quality, trust, and craftsmanship. Our handcrafted leather shoes, bags, and accessories aren’t just products—they’re statements of durability, style, and pride in Nigerian ingenuity.

Our values are at the core of everything we do. We believe in empowerment, investing in training and skill acquisition to uplift local artisans and build a stronger community. Excellence drives us to craft every product with care, ensuring it meets global quality and durability standards. Above all, we uphold integrity, prioritizing customer satisfaction with a money-back guarantee and after-sales service. These values guide us in creating not just leather goods, but a legacy of trust, craftsmanship, and a brighter future for Nigerian artisans.

NUEL isn’t just about making leather goods; it’s about building a future where “Made in Nigeria” stands for quality you can trust.